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9 Best Practices for Effective Calls to Action
© Wavebreak Media; used with permission Has this ever happened to you? Just last week I was looking up information about a particular author I wanted to know more about. Five clicks and 30 minutes...
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“A minute of video is worth 1.8 million words.” ~ Forrester Did you grow up in a family that shot home videos? Are you an avid fan of America’s Funniest Videos? Do you like to watch the added...
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Five Compelling Reasons Why YOUR Company Should Blog
© Sabelskaya Drew Reichard, contributor I got started in social media quite by accident. Back in 2009 I was doing some marketing research on the internet and stumbled upon Chris Brogan’s blog. At that...
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7 Best Practices for Membership Marketing
©iStock Photos When I was finally ready to commit to a regular exercise routine in my schedule, I had lots of options. I could continue walking in the neighborhood on a regular basis but find a group...
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Digital Marketing: 3 Things Dave Matthews Band Can Teach Us
Tuesday, December 18th was a big day for me. I turned 25, attended AMADC’s panel discussion on digital marketing for non-profits, and topped the evening off with the Dave Matthews Band (DMB) concert...
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Google ALERT: Are You Mobile Ready?
They’ve done it again. As soon as you get used to doing things one way, the “powers that be” make a change—for the better. In late February, Google announced that starting April 21, their search...
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Your Mobile Website: Top 3 Do’s & Don’ts
© Thinkstock Is your website mobile-optimized? In just 5 days Google is switching their search ranking algorithm to favor mobile websites! Being mobile-accessible is critical to life and business....
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Lapsed Membership: What You Can Learn
Nobody likes looking at stats that paint a negative picture. But you won’t have the full picture if you’re not willing to look at everything. Remember, when it comes to marketing, you don’t know...
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Member Engagement vs Engaging Your Members
© Moodboard Which questions sound more like your association’s internal conversation: How can we get members to buy more of program X, product Y or service Z? OR How can we enable members to achieve...
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12 Best Practices for Twitter Cards
There are three basic elements to all Twitter cards: the image, the Call to Action (CTA) and the tweet copy. Your image should show off the business. The headline and CTA together call out the offer....
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